Monday, May 25, 2020

Social Networking Services Success Essay examples

Various social networking services have achieved enormous success at the first decade of the 21st century. Up to 2010, more than 500 million users globally have been regularly using Facebook (Kirkpatrick, 2010, 2). For this purpose in this essay, social networking site is defined as an online platform where socially related users can communicate and share information with each other, such as Facebook, Twitter, Myspace and Renren. It has long been a question that whether these services brought more benefits than negative effect to the community. Therefore to thoroughly examine the social impacts brought by social networking services, both beneficent and maleficent effects should be discussed. So that there are two points from each side,†¦show more content†¦Moreover, one of the numerous possible reasons that social networking sites can help users create stronger and more extensive bonds with each other, in comparison with traditional e-mail and text services, is that design s upports an astonishingly long diffusion chain where information can pass through (Sun, Rosenn, Marlow Lento, 2009, 146). Sharing of various information, including videos, music and news, seems to be more effective in establishing and maintenance social relationships. It should be noticed that social networking services only work as an interface between its enormous end users. Therefore it could be in the case that user of such services may have a stronger willingness to social with peers before the Facebook accounts were registered. Lack of well controlled definitive study is a major obstacle in analysing patterns in this field even though benefit is more likely to exist than not. Furthermore, online social networking services are potent tools in marketing with both customer and sellers being benefited. As mentioned previously, the rather prevalent information diffusion makes social networks excellent media for transmitting commercial information. Besides, interaction between end-users may further strengthen the efficiency of a campaign. This hypothesis is proved by empirical evidence. For instant, Chuhayhas stated that feedback effects between acquaintances could strengthen the attractiveness of the product being marketed (2010, 55). AnotherShow MoreRelatedSalesforce.com: The Emerging Social Enterprise Essay1690 Words   |  7 PagesWhy did Comcast join public social networks? What difference did it make for Comcast’s business? What might be the benefits for consumer? Comcast: Comcast Corporation is the largest mass media and communications company in the world by revenue. 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